Skip to main content

Deepika Padukone becomes the brand ambassador of Bisleri

Bisleri, India's leading mineral water brand, has roped in Bollywood actress Deepika Padukone as its first-ever global brand ambassador in the new campaign Bisleri #DrinkItUp. The campaign is a fresh and never-seen-before take on hydration infusing excitement and fun. The ad film showcases Padukone grooving to a snappy and modern take on the iconic song ‘Jhoom Jhoom Jhoom Baba’ while relishing the pure refreshment of the original beverage, 'water.'

Commenting on getting onboard Deepika Padukone as the brand ambassador, Jayanti Chauhan, Vice Chairperson, Bisleri International Pvt. Ltd, said, "Bisleri is synonymous with hydration. Our new campaign Bisleri #DrinkItUp is embracing the fun and excitement of visualising hydration in an iconic style with Ms. Deepika Padukone for the first time ever. We are thrilled to have Ms Padukone as our first global brand ambassador as her work and values align with our brand philosophy. With her we are able to show our brand evolving with modern times. We are confident that everyone will love this campaign and enjoy hydrating with Bisleri."

Deepika Padukone, known for her versatility as an actor and her commitment to excellence, expressed her enthusiasm as the global ambassador of Bisleri, "I am delighted to be associated with a brand as iconic as Bisleri. I have always believed in the importance of hydration as a key step in our commitment to a healthy lifestyle and overall wellbeing and the Bisleri #DrinkItUp campaign celebrates just that.”

Tushar Malhotra, Head of Marketing, Bisleri International Pvt. Ltd, adds, “The Bisleri #DrinkItUp campaign is a significant step to contemporize the brand, increase brand love and have exciting conversations with our consumers.”

The Bisleri #DrinkItUp campaign has been shot by Nirvana Films and directed by Prakash Verma. The integrated campaign will be promoted across various platforms, including television, digital, Out-of-Home media, delivery vehicles, influencer engagement, OTT platforms, and much more. Padukone will also be part of all Bisleri product packaging.

Also Read: Fighter song ‘Ishq Jaisa Kuch’ teaser: Deepika Padukone and Hrithik Roshan look mesmerizing, watch



from Latest Bollywood News | Hindi Movie News | Hindi Cinema News | Indian Movies | Films - Bollywood Hungama https://ift.tt/KMfzIVs https://ift.tt/ftoJdIe
Labels:

Comments

Post a Comment

Thanks 😊 you

Popular posts from this blog

Adele tearfully announces postponement of Las Vegas Residency due to crew members testing Covid-19 positive

Singer-songwriter Adele has rescheduled her Las Vegas residency that was set to kick off January 21. In a video shared on her social media channels on Thursday, the day before the residency was due to start, the singer tearfully announced the news. In the video posted on Twitter, Adele explained that due to delivery delays and crew members testing positive for COVID-19, plans for the show have been disrupted. “I’m so sorry but my show ain’t ready,” the singer said. “We’ve tried absolutely everything that we can to put it together in time and for it to be good enough for you but we’ve been absolutely destroyed by delivery delays and COVID. Half my crew, half my team are down with COVID, they still are, and it’s been impossible to finish the show. And I can’t give you what I have right now and I’m gutted. I’m gutted and I’m sorry it’s so last minute.” All dates will be rescheduled More info coming soon ???? pic.twitter.com/k0A4lXhW5l — Adele (@Adele) January 20, 2022 She went ...
Post a Comment
Read more

Nitesh Tiwari to begin Ramayana shoot with Ranbir Kapoor, Yash and Sai Pallavi today; crowd scenes began earlier this week: Report

The much-awaited filming of Nitesh Tiwari's Ramayana is finally underway. Following a brief delay to rework on the outfits, the production has now commenced at Film City in Mumbai. After meticulous planning and adjustments, the team initiated the crucial phase of look tests with the updated costumes. In parallel, the production team was scouting for body doubles to complement the performances of Ranbir Kapoor and Yash, who are set to embody the iconic characters of Lord Ram and Raavan respectively. With the commencement of shooting today, April 2, 2024, anticipation among fans and the industry alike reaches new heights. Leading lady Sai Pallavi joins the ensemble, adding further excitement to the project. According to Mid-day, a source revealed, “After the body doubles are locked, they will be called throughout the week to shoot stunts against the green screen. On Monday, the extras were also called on the set to prep for the crowd sequences. Over the next few days, the team will ...
Post a Comment
Read more